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September 24, 2021
Try Contemporary Arts and Crafts this festive season
September 17, 2021 COMMENT comment
Try Contemporary Arts and Crafts this festive season
By Arti
We are getting closer to the festival season with Diwali and Eid round the corner and if you are in Mumbai you are probably already in the thick of Ganesh Chaturthi preparations. If home decorations and gifts are on your mind, try Contemporary Arts and Crafts.
CAC, as it is fondly known to all, has been around for 50 years and year after year, they create a haven for shoppers. To celebrate their favorite time at the store, CAC has launched an all new Festive Collection.
Contemporary Art and Crafts first opened its doors in 1962. Conceived by an architect and a couple of furniture makers, CAC sought to fill a vacuum left by the closure of British stores in the 50’s.Over the decades CAC has encouraged artisans and craftsmen from all corners of India to design and develop their skills. Backed by the store this has allowed the craftsmen to create a self-sustaining model for the promotion of their craft.
Promoting Indian craftsmanship and art has always been the essence of CAC, and is today their philosophy. Each item in the store is hand-chosen by its owners Vina and Feroza Mody and sourced from across India. Today, fifty years on, these suppliers have become a part of the CAC family.
 CAC hosts artisans at the store as part of workshops and exhibitions. The Festive Collection is all about a myriad of bright colors, textures and designs. From eco-friendly laundry baskets to hand woven mirrors, ethnic pillow covers and brightly painted Ganeshas, the collection vibrant with plenty of choices.
Although CAC has always promoted rural crafts, today they hope to encourage craftsmen to re imagine their skills and to look at them through a modern lens. The 3000 sqft store houses bed and table linen from block prints to Ikat, cushion covers embroidered with mirror, felt and lace, studio pottery thrown by some of India’s leading ceramists, a wide range of wood items including salad bowls, waste baskets, trays, trolleys, occasional pieces of furniture and photo frames. Wall hangings from Kashmir and patchwork from Orissa sourced from NGOs and Women Self-Help Groups are draped across the shop walls. And if that isn’t enough CAC is now showing a new range of products, furniture that is designed using industrial waste, monochromatic crockery in yellows and blues, and hand woven baskets from the North East in orange and green.
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