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The managing director of Creative Nest Media Pvt Ltd (which owns Atelier and Atelier Diva), Arpita Bansal is a jewellery designer at heart and an award-winning lifestyle entrepreneur by profession.
At the tender age of 12, Arpita took on the responsibility of becoming an individualistic, mature and a goal-oriented professional. After graduating from MD University and with years of ongoing learning experience, Arpita has now reached a commendable position as managing director of Creative Nest Media Pvt Ltd, a member of FICCI Ladies Organization, a renowned businesswoman, a mother to a daughter, a social worker and a fashion icon for many.
Arpita found herself donning the mantle of business even before she was a teenager, when her father passed away. She helped her mother run the family's shoe-lamination industry, Shri Sai Enterprises, in Faridabad on the outskirts of Delhi, while pursuing her education at the same time. Arpita was just 18 when she married Raj Kumar, and she went on to join him as a director in his company Janvi Enterprises, which is a foam lamination factory. In 1998, the couple launched Mona Knitting, outfitted with a German unit featuring 18 knitting machines.
Arpita also decided to get into hospitality services, and launched Janvi Motels in 2005, which is primarily used for hosting wedding, parties and conferences. In 2011, she further launched a dyeing unit, Fine Dyeing, in Barhi Textile Park, Haryana, so that the entire cycle of manufacturing, dyeing and laminating shoe cloth became part of her industry's repertoire.
Arpita has to her credit not just the profound experience she has gained in 24 years of business that she has been actively involved in, but also the pleasure of tasting glamour first-hand. She was selected in a model hunt a few years ago, and that's when her passion for glamour bore fruit. She has now been modeling for the past five years and has been associated with high-end brands; she has even been featured on magazine covers. She believes in putting her best into everything and follows the motto that success can only be gained with hard work and perseverance.
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A true visionary, Arpita is a go-getter in life. It is not only the spirit of entrepreneurship that defines her, but also her enduring empathy and drive to serve society. She has been associated with NGOs and social welfare organisations such as Maitrichaya, CRY, Care and Unicef. Besides her social work, her spirituality has also drawn her to unravel and study the philosophy of various religions. She has now come to believe that no matter what path you choose, there is only one God.nce of over two decades in the fields of footwear manufacturing, real estate and CSR projects, Arpita felt the need to accessorize her projects with a luxury product par excellence. And thus, Creative Nest Media Pvt Ltd was born. She is now completely focused on making this brand a name to reckon with in the design and media industry.
Arpita is the brain behind the luxury magazine Atelier, which specializes in fashion and lifestyle underscored with luxury. She conceived the brand in 2010 with the intent to offer something unique and unprecedented in the genre of media and print publications. She dedicated almost a year to market research on the industry before launching Atelier on May 1, 2011. Atelier denotes an artist's studio or workshop, and the concept of naming the magazine Atelier was to 'create fashion' and define the overall genre of luxury, lifestyle, and fashion through the magazine. Besides Atelier, Creative Nest Media also publishes Arcade, a monthly shopping supplement, and has plans to launch newer titles soon.
For all her achievements in the field of business, luxury and lifestyle, Arpita Bansal was awarded the Achiever’s Award in the Business Category at the Aadhi-Aabadi Women Achievers Awards 2011, and the Mahila Ratna for Journalism and Woman Entrepreneur by Vishva Mahila Parivar. She is settled in New Delhi with her husband and daughter.
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